Here’s today at a glance
The dive — 7 content strategies
Don’t do this — The biggest content mistakes in agriculture
Framework — The A.G.R.O.W content framework
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Hey there!
Do you ever wonder why some ag companies seem to effortlessly attract new customers while others struggle to get noticed?
The difference isn't always better products or lower prices. It's that these companies have discovered how to share their expertise in ways that build trust and demonstrate value before a farmer ever picks up the phone.
In ag, where relationships and credibility drive purchasing decisions, the companies that educate and help farmers solve problems are the ones that win the long-term business.
Today, I'm going to share 7 content strategies that transform your expertise into stronger customer relationships and industry authority.
Let's dive in.
THE DIVE
Strategy 1: Document your process with "day in the life" content.
Agriculture is inherently visual and process-driven, use that to your advantage.
Your customers want to see behind the scenes. They want to understand how things actually work, not just what you sell.
Here are high-impact formats that work in ag:
Time-lapse videos of planting, harvesting, or manufacturing processes
Photo series showing before/after transformations (soil conditions, crop health, facility improvements)
Process breakdowns explaining your methodology step-by-step
For example, a fertilizer company could document their field trials by posting photos of test plots at different growth stages, explaining what treatments were applied and what results they're observing. This builds credibility by showing real-world testing rather than just claiming their products work.
The key is consistency over perfection.
Strategy 2: Answer the questions your customers actually ask.
Every phone call, email, and service visit contains content gold.
Start tracking the questions you hear most often. These are content opportunities that directly address your market’s pain points
Transform those common questions into content like this:
"Why is my corn yield dropping?" becomes a comprehensive blog post about soil compaction
"When should I replace my irrigation system?" turns into a decision-making framework
"How do I comply with new regulations?" becomes an email series or a blog post breaking down compliance step-by-step
The best part? You already know these answers. You just need to document and distribute your expertise.
Strategy 3: Leverage LinkedIn for industry thought leadership.
LinkedIn is agriculture's most underutilized platform. And that's a big opportunity.
While some companies may ignore social media or post generic company updates, you can build genuine relationships with decision-makers.
Here's what works on LinkedIn for ag companies:
Industry insights - Share your perspective on market trends, weather impacts, or regulatory changes
Behind-the-scenes content - Show your team in action, your facilities, your day-to-day operations
Customer success stories - Highlight how you've helped farmers increase yields or reduce costs
Educational posts - Break down complex agricultural concepts into digestible insights
Post consistently, engage authentically with comments, and watch your network grow.
Strategy 4: Create seasonal content calendars that match ag cycles.
Agriculture operates on predictable cycles, your content should too.
Plan your content around planting seasons, harvest times, budget planning periods, and trade show schedules. This ensures your messaging reaches farmers when they're actually making decisions.
Example seasonal content themes:
Pre-season (Winter): Equipment maintenance, planning guides, budgeting tools
Planting season (Spring): Quick tips, troubleshooting guides, weather updates
Growing season (Summer): Monitoring advice, problem-solving content, success stories
Harvest (Fall): Results analysis, planning for next year, equipment needs assessment
This approach keeps you relevant year-round while addressing timely concerns.
Strategy 5: Build newsletters that farmers actually want to read.
Email marketing in agriculture has a problem: most ag newsletters provide zero value to busy farmers.
They're filled with company news, product announcements, and industry jargon. No wonder they usually get ignored.
Here's how to create newsletters that farmers eagerly anticipate:
Lead with value, not promotion - Share actionable insights, market intelligence, or practical tips
Keep it scannable - Use headers, bullet points, and short paragraphs for easy reading
Include local relevance - Weather updates, regional market conditions, local success stories
Maintain consistent timing - Weekly or bi-weekly, same day, same time
Focus on solving problems, not selling products.
Strategy 6: Create educational email courses as powerful lead magnets.
Most ag companies try to capture emails with terrible offers like "Subscribe to our newsletter!" or generic discounts.
These get low opt-in rates because they provide no immediate value.
Educational email courses are different. They promise to help farmers solve a specific problem over a fixed timeframe (usually 5-7 days). This way opt-in rates increase because they are not just giving their email, they are getting valuable education.
Some examples:
"5 days to better soil health" - Daily emails with actionable soil improvement steps
"The 5-day pest management crash course" - Week-long guide to identifying and treating common pests
"Equipment maintenance mastery in 5 days" - Daily maintenance tips to extend equipment life
These courses position you as a trusted advisor before farmers ever need to buy anything.
Strategy 7: Repurpose your expertise across multiple content formats.
Your time is limited, but your content shouldn't be.
Take one piece of core content and transform it into multiple formats to maximize your reach:
Start with a comprehensive blog post, then create:
Social media posts highlighting key points
Short videos explaining concepts visually
Infographics summarizing data or processes
Podcast episodes for deeper discussions
Email series breaking down complex topics
Webinars for interactive education
This way you can create once and distribute multiple times, meaning you work smarter, not harder.
DON’T DO THIS
Charlie Munger always said to "invert, always invert" when solving problems. So let's look at what NOT to do.
Publishing inconsistently - Posting once a month kills momentum and audience engagement
Making everything about your products - Farmers don't care about your features; they care about their problems
Using technical jargon without explanation - You're the expert, but your audience isn't
Ignoring seasonal timing - Posting planting advice during harvest makes you look out of touch
Creating content without strategy - Random posts waste time and confuse your message
Farmers are constantly searching for solutions to their problems. When they can't find helpful information from you, they look elsewhere. Every day without valuable content means missed opportunities to demonstrate your expertise and build trust.
The real cost isn't just lost sales today, it's the decades-long relationships that never form because farmers found their trusted advisors somewhere else.
FRAMEWORK
The A.G.R.O.W. content framework
Here's a simple framework to guide your ag content strategy:
A - Answer questions your customers actually ask
G - Give value before asking for anything in return
R - Repeat consistently to build trust and authority
O - Optimize for the seasons and cycles of agriculture
W - Widen your reach by repurposing across multiple formats
Your 7-day content kickstart plan:
Days 1-2: Listen and document
Start tracking every customer question you hear (phone calls, emails, service visits)
Review your last 20 customer interactions - what problems came up repeatedly?
Day 3: Choose your focus
Pick ONE platform where your farmers spend time (LinkedIn, email newsletter, or company blog)
Commit to start posting valuable content consistently.
Days 4-7: Create and plan
Turn your most common customer question into your first piece of content
Outline content themes for the next 3 months based on upcoming ag seasons
The goal isn't perfection, it's starting the habit of sharing your expertise consistently.
The ag industry is built on relationships, trust, and proven results. Content marketing amplifies all three.
Start with one strategy that fits your strengths and customer needs. Document your process, share your expertise, and watch as prospects begin seeking you out instead of you chasing them.
Your customers are already looking for solutions online, make sure they find you first.
HOW I CAN HELP
If you're a precision ag company looking for someone to ghostwrite your weekly newsletter or create a 5-day educational email course that helps you capture more leads and build trust, reply with a 👻 + your company name. Let's talk.
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