[Ag minute] Forget fences. Just tap the app

Virtual fencing explained

"We used to build fences. Now we draw them."

A farmer

Virtual fencing lets farmers control livestock without physical fences.

Here’s how it works:

  • Each cow wears a smart collar.

  • The collar uses sound and gentle vibrations to guide the cow within a defined virtual boundary.

  • If the cow approaches the edge and ignores the initial cues, a mild, harmless pulse encourages it to turn back.

  • The system is controlled entirely from an app — where you can set, move, or remove fences in seconds.

It's like teaching cows to hear a fence instead of seeing one.

Farmers are using it to:

  • Set up paddocks in minutes

  • Move herds without leaving home

  • Protect waterways or sensitive pastures

  • Graze with pinpoint accuracy

And cows? They learn it in about a week — reducing stress and saving labor.

Halter, a tech company leader in virtual fencing, just raised $100M and hit a $1 billion valuation

As promised — Ag under a minute.

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P.S. Don’t worry, the cows haven’t unionized. Yet.

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